July 13, 2009 In advertising, art, communication, creativity, graphic design, illustration, marketing By Patricia Saxton

Google's Unpopular Offer: Work For Free

Some Artist’s Say “No Thanks.”

Who doesn’t love Google? It’s friendly, fast, smart, practical and has established itself as an indispensable tool. It’s the undisputed King of search engines. But in June, word spread about a Google offer that many top illustrators felt they could refuse.

Exploitation? Good business? A dishonorable trend? Welcome exposure? … What do you think?

Read about it here in the NY Times.

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July 4, 2009 In art, creativity, graphic design, illustration By Patricia Saxton

American Flag: A Visual Tribute

In May 1776, Betsy Ross sewed the first American flag. A year later in 1777, the Continental Congress passed the first Flag Act, establishing an official flag for the new nation:

“Resolved, That the flag of the United States be made of thirteen stripes, alternate red and white; that the union be thirteen stars, white in a blue field, representing a new Constellation.”

However, between 1777 and 1960, Congress passed several acts that changed the shape, design and arrangement of the flag and allowed for additional stars and stripes to be added to reflect each new state. This broad span of time without specific guidelines resulted in many design interpretations – which in a sense also reflects the deeply rooted sense of freedom so cherished by Americans. The expressions were rich and proud, eventually evolving into the flag we pledge allegiance to today.

Carrying that theme of evolvement forward, in 1986 I discovered a beautiful book by Kit Hinrichs, called “Stars and Stripes” – a compilation of exceptionally creative American Flag images created by some of the finest graphic artists of modern time. I found it absolutely delightful, and a great tribute to the creativity and talent that abounds amongst us – and the creative freedom we’re able to enjoy in this great land of the free and home of the brave.

Below are just 13 samples of the many ingenious designs from that book honoring our American flag.  Enjoy!

flag1flag2flag3flag4flag5flag6flag7flag8flag9flag10flag11flag12flag13all images copyright of creator

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June 17, 2009 In art, children's books, creativity, graphic design, illustration, words and language By Patricia Saxton

Saxton's "A Book of Fairies" Receives Reviewer Praise

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available for pre-order on amazon.com

From Midwest Book Review:

A Book of Fairies is a fantastic children’s picturebook that presents a fascinating listing of imaginary facts about imaginary creatures. From the nature of Fairyland, to finding fairies, the tasks of fairies, fairy secrets and language, fairy medicine, and more, A Book of Fairies is a fun source of mystical speculation. The beautiful color illustrations perfectly complement the thoughtful text. A Book of Fairies is sure to bring joy not only to young readers, but also to adults who still believe in fairies!

“Of all the earth fairies, flower fairies are around us the most. Flower fairies are the ones skipping through the ivy, or tending your vegetable patch – yet they can be awfully hard to spot. They make their clothing from leaves and colorful flower petals, so they blend right into the gardens where they play.”

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June 15, 2009 In communication, marketing, presentation, words and language By Patricia Saxton

Tangled Messages

Mixed messages are rampant, and their effect is usually one of two things:  confusion or fear.  Both of which can lead to a state of suspended inaction. What are people to think these days? A little clarity please, would be nice, if not wise.

The jumble of words and images slung at people day after day begins to resemble a garden overgrown with weeds. Hopefully, most folks can clear away the tangled messaging and find some sense among the vines. Something that is what it is, and means what it means.

Here are a few tangled messages that come to mind:

There’s nothing to fear, but if we don’t fix this problem there could be disastrous effects.

My door is always open, just please call first and not between 8-4 or 5-9.

This new drug will cure your disease, but it may kill you.

Isn’t it fabulous?  There are now 2545 channels on tv and you can watch them all day everyday, even all at once!

And then, perhaps thankfully, some mixed messages elicit humor.  (What were they thinking?) Unfortunately, they still have the fear/confusion factor in play. (Apologies to Mr. Rothenberg, but one must admit this image hardly elicits optimism.)

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I like a good riddle as much as the next person, but if it’s not meant to be a riddle, please don’t go there! A little extra thought is well worth the investment of time, especially if it avoids a tangled mixed-up message.

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June 9, 2009 In advertising, creativity, graphic design By Patricia Saxton

Most Creative Agency Website?

Effective or Just Entertaining?

This site has been making the rounds, and with good reason. It’s fresh. It’s clever. It’s fun. It’s a very, very creative approach for delivering a website.

And it may the kind of thing we’re going to see a lot more of in the web world. Whether it’s effective or just delightfully entertaining? Judge for yourself … and enjoy!

click to view

click to view BooneOakley website

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June 8, 2009 In art, creativity, graphic design, typography, words and language By Patricia Saxton

The iPhone and Fun with Type

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While adding some weblogs to my blogroll,  I came across one called Huge Type.  I was intrigued.  You can’t consider yourself a serious designer without some form of adoration for typography. Clicking on the site, I found it was an experiment / experience kind of thing. Further intrigued me.

Then I saw that this project / experiment incorporated the iPhone. (There again, who doesn’t love the iPhone?) And I thought, what a great, entertaining way to direct people’s attention to the sheer volume of outstanding typography –  and its fantastic craftsmanship – that surrounds us daily, to the point of viewer non-chalance.

We see type so often – on magazines, buses, billboards, our computers, our books – we use it to write with, design with, read with – that typefaces run great risk of being taken for granted.  They’re just “there”, they show up, they look good or bad.

Alot of people aren’t all that aware of the important role played by type.  But it is an amazingly important, critical part of any visual layout.  One word can evoke entirely different feelings based on what font is used to say it.  That’s pretty powerful.

So, while I’m at it, kudos to all the font designers out there, who painstakingly render their works of typographical art.  Thank you to the type design greats of history, and the modern font artists who carry on a strong tradition of skilled mastery.

Well I got off on a bit of a tangent there – but well worth it, if it reminds people of the expressiveness possible through the use of type and a gathers a little appreciation for the unsung heros of typography.  (We all know of Leonardo DaVinci and Frank Lloyd Wright, but how many know Giambattista Bodoni?)

So, take a look at this site if you’re interested in combining the iPhone and a little fun with type.  You may start seeing letters and words in a whole new way.  http://www.hugetype.com/

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March 27, 2009 In marketing, networking, Uncategorized By Patricia Saxton

All a-Twitter

… thoughts for the uninitiated tweeter …

Twitter, Tweeting, Tweetchat, and Twerbose (my new favorite). It’s all the rage and has folks everywhere, well, all a-twitter.

I’m just getting my Twitter legs, but already I can see that it’s a pretty cool tool.

It took me a while to fully climb on board this latest and insanely popular networking train. I was among the many reluctant people who “don’t get it”, but still feel intrigued – or societally pressured – to find out what it’s about.

It can easily be seen as another time-waster, another thing on the to-do list, and for what purpose? And there’s the bit about “following” people, and they in turn following you, which basically means you can see what they’re up to via small word chunks. But really, besides friends and family, who honestly cares what I did today, or what I’m thinking or what I had for lunch?

Then folks began using it for business. Which made me wonder how anyone gets their work done between blogging, tweeting, linked-in-ing, facebook-ing, plaxo-ing and the scores of other online ways to connect.

Turns out though, it’s not the great intrusion I thought it might be. It’s actually a valid resource, as well as a way to expand contacts tremendously and easily. It’s a very open, uncomplicated place.

You can make short announcements, write brief words of wisdom, share a website, a book, a video – whatever is on your mind. You can use it to promote, learn, grab an idea. See what the President is up to. Receive inspiration. Chime in on tweetchats of interest. All very quickly. Because it caters to “soundbites” (small bits of info), it doesn’t take much time to update or to scour through others’ tweets.

Of course, you can ignore it, too. Up to you.

But one thing is for certain, tweeting is evolving. What started as a social mechanism has also become a business medium and a news medium. There are new uses being created by Twitter users all the time – which makes it feel very alive and adaptable.

Signing up is about as painless as it gets. Jumping in is a piece of cake. It’s what’s happening. And it’s actually pretty tweet.

http://twitter.com/saxtonstudio

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January 23, 2009 In art, graphic design By Patricia Saxton

In Praise of Black and White: Part I

Ansel Adams, Moon and Half Dome

Ansel Adams, Moon and Half Dome

Each year, a new Ansel Adams wall calendar hangs on the door leading to my studio.  His superbly articulated, stunning black and white photography reminds me daily of my love for the natural world as well as the innumerable shades, shapes, shadows and tones that create, change, and emerge from, the world around us.

Yet in a time when everyone wants color, the classic beauty and the powerful visual possibilities of black and white are often neglected.  In the design world, black and white is often completely overlooked or passed by in favor of any use of color.  As if black and white implies something less important, or something dull – even something “cheap”.

But when used well, black and white can be anything but dull, nor without value.  Black and white can be intensely dramatic, elegant and rich.  It can get a strong point across without the distraction of colors.  It can be brilliant or moody, edgy or slick in ways that color cannot.  It can sparkle with cleanliness. Black and white carries undisguised strength, character and integrity … when used well.  Not all photographers have the eye nor skill of an Ansel Adams. Not all designers see in black and white.  Clients rarely consider it.  But it would be nice to see a greater appreciation of the noble duo of black and white.

When people want straight talk, they’ll say “tell me in black and white” – which infers that they’ll get to the truth of the matter.  But more often people speak in shades of gray, or dress it up in garish colors for dramatic effect. So it is with design – a multitude of colors have the potential to become an undifferentiated sea of grays, or gussied up so much the point is lost for the color.

Of course color is beautiful.  As an artist, I can’t help but adore color. Bold, rich fusions of color. Yet color alone will not make a bad design good. And it’s not so much that color is overrated, but that black and white is underrated. You don’t see it alot, which is unfortunate, because the effects of black and white can be pretty spectacular.

It’s a rich experience to see things in black and white; stripped of color, a million shades of gray become a lansdcape of lights and darks that blend and bounce against one another to create a whole. Even if you don’t see things quite like that, a striking black and white image often touches people unexpectedly.  It’s raw and fundamental – and like a good story, it’s satisfying, and it allows your mind to fill in the color that’s left unsaid. Like a well-told story, black and white art can be refreshing, engaging and wonderfully, surprisingly inspiring.

Below is a broad sampling of some pretty nice black & white work. There’s a whole lot more  (though not enough)  than shown here, but it’s a good smattering of styles …

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bw1bws2bws4bws5bws6bws71bws8

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January 5, 2009 In advertising, marketing By Patricia Saxton

Selling Dis-ease

I realize this entry may not win me many friends in the Pharmaceutical advertising world, but I just have to ask – is anyone else weary of pharmaceutical commercials on TV? Or is it just me?  I find them incessant, often offensive, and insulting to one’s intelligence. Here’s why.

On the rare occasions when I do actually turn on the tube, 9 times out of 10 one drug ad or another is right there with me. Spewing an idea that if you haven’t already had a particular set of horrid symptoms related to some nasty ailment, you soon, undoubtedly, will. And then you will need such and such medication. Which may or may not make you feel better, and which is almost guaranteed to cause an interminable array of god-awful side effects, even death.

All the while, happy medication-takers are shown walking through sun-dappled gardens with ever-so-pleasant music splattering the background reminding us how wonderful we can feel if we take such and such drug – compared to how completely awful you must feel, or will inevitably feel, without taking said meds.

Number one, I’m irritated that these ads are on when I happen to turn on the TV, which isn’t often. Which causes me to think they must be on a lot more than I realize. They are incessant.

Secondly, I find the bulk of the messaging insulting. The messages, in essence, tell you that you have, or will have, one – or several – of a variety of problems. (Tapping into the aging boomer generation no doubt, convincing people of the inevitability of ill health that arrives with age.) You will most likely have this or that sickness. You will suffer. You will have to have medication. You need to see a doctor now before it becomes a reality. If you have a hang nail, it could be a serious sign of A, B , or C disease and if not treated, you will be one miserable old coot. It will be far worse to be plagued by the rampant discomforts these meds will induce than to suffer the fear that you may possibly succumb to one of these health dilemmas.

The insult is the assumption that you don’t have a mind of your own. That you don’t have a clue. That you are easily swayed and you will then surely develop the very symptoms they are suggesting. Maybe even sooner than expected.

This is good old advertising at its best. It’s called hypnosis. The power of suggestion. Persuasion. Repetitive messages delivered to reach your subconscious mind, so that doubt and worry set in. Placing the seed of need in your mind. It makes me so angry I could spit. (I’m not sure where that phrase originates, but it feels heated and angry, doesn’t it.)  In a nutshell, they are basically selling dis-ease and ill-health.

I am not a fan. And it worries me that people are taken in, convinced. (The ads keep running – must be working?)  They will not seek a healthy lifestyle; they will assume they are headed for the worst. They will not consider that the thoughts they think, and the fears they feel, can aid in the manifestation of unwanted experiences. They will believe that they are, or soon will be, very ill. They will need the cabinet full of pills. They will be miserable. Just like the ads’ said.

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