April 17, 2012 In appreciation, communication, design, graphic design, inspiration, philosophy, words and language By Patricia Saxton

A Plethora of P’s / #54: Purity

proactively punctuating life with the plausible, powerful possibilities of positive thought presented through a plethora of “P’s”.

– ♥ –

A perfect rose. A flawless chord. Pure white snow. The softness of a baby’s skin. A child’s laugh. A cherry tomato plucked from the vine. Mountain air.

We all love purity. I think on some level we crave it. And it’s not just a nice concept for optimists, it’s something real and raw, basic and primitive. It’s untouched and genuine. It’s unsullied, honest-to-goodness simplicity.

Even in this increasingly technological world, this world of mayhem, madness and convoluted this and that, a world where a drink may say “organic” because one of ten ingredients may have actually been organic, a world that sometimes seems almost tragically impaired by impurities of all kinds ~ purity can still be found.

We find it in the new seed planted in the garden, in the bear hug from a loved one, in the sunrise. The just right cup of tea. The sparrow’s song. The rhythm of a drum. Wit. Wonder. Wisdom. In so many ways, it’s all around us.

Go get some ~ however small, however large ~ and give it your attention, and let purity wash over your spirit like cleansing waves.

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March 21, 2012 In art, communication, inspiration, intelligence, life and the universe, philosophy, presentation, work and play By Patricia Saxton

“The Happiness Advantage”

OUTSTANDING.

“Train your brain, and create ripples of positivity… ”

Unlike the stereotype of a brooding artist/musician/writer, whose greatest work comes on the back of depressing events, I’m with Shawn Anchor that happiness inspires productivity.

Anchor’s TED talk is entertaining, articulate and wise ~ and makes you feel good at the same time. A must listen!

“If we change our formula for happiness and success, what we can do, is we can change the way we can then affect reality….”

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March 11, 2012 In business, communication, life and the universe, marketing, networking, philosophy, social media By Patricia Saxton

Social Media Roller Coaster

I hear a bunch of exasperation out there about social media.

Bottom line, we have to make choices about our time ~ these days, almost on an hour-to-hour basis. In any given period we may ask, is this a good use of my time? Is this what I want to be doing, is this what I HAVE to be doing, is this just what happened when one thing ran into the next and here’s where I landed?

Those of us who are self-employed need to insert structure into our day, or we’d not be at all productive ~ and that requires a hefty dose of self-discipline.

This may work beautifully if you work with tasks that have clear beginnings and endings (not to say there aren’t snags and challenges that could send potentially simple project into galactic proportions), but far less controlled if you’re in the concepting stage of a design project where you’re, let’s say, trying to break the rules in imaginative, but still effective ways. You can’t set a timer for that. But you can set a timer that says it’s time to shift gears, have dinner, take a walk.

So what then do you do with the onslaught of social media demands on top of all the rest? Do you skip the walk to check your twitter feed? Post facebook quotes while you eat dinner? Pin on Pinterest early in the day, while checking email and planning calls … and yea … you see, things can start to overlap and then maybe your grip starts to slip, the ride is moving and your hat is flying… and you’re saying, “wait!, whoa, slow down!” Yet the world out there is saying, “ha! right! time waits for no one, better hop on!”

So you sigh and shrug and try to keep up.

Or you decide not to.

Here’s the thing: there’s no rule book that says you have to leap into every social media outlet that comes along. That said, I’d be leading you down the wrong road if I said you shouldn’t participate in at least a few of your choice. But by all means, unless you’ve got a budget and a staff whose sole job is to handle every social media site, be choosy.

When all those invites come in to join this group or that network, don’t impulsively jump. Let it sit. Check it out. If it feels right, you may want to climb aboard. If it feels a lot like “ugh, do I have to?”… then don’t.

Either way, don’t miss that walk in the park in order to get a front seat on the next social media wave. If it really sings to you, you can join in after your walk.

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January 12, 2012 In appreciation, communication, inspiration, intelligence, life and the universe, philosophy, presentation, work and play By Patricia Saxton

The Great Gift of Curiosity

“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
~ Albert Einstein

I love this! The following is an inspiring lesson on the enormous value of curiosity and wonder, shared through a truly worthwhile video from a community-based online education group called Skillshare. Many thanks to the Skillshare folks for putting this out there!

If you have kids or young adults in your life, share it with them too. Share it with anyone who appreciates learning, life and the human potential, anyone who thinks they’ve “done it all”, and those who may have temporarily misplaced a passion for what makes things tick.

Above all, keep asking questions. Keep wonder alive!

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September 29, 2011 In inspiration, intelligence, philosophy By Patricia Saxton

The Suggestion Box

I love this idea. I wish I’d thought of it, but credit goes to Grace, one of the great gals I share lanes with at the pool.

The local facility we use was renovated over the summer. New entrance way, new locker rooms, new weight room ~ pretty much the whole shebang. It’s not a fancy place like some of the more glorified gyms around, but it serves its purpose well.

This morning was the first time I’d been back since the renovation. Of course we girls were mostly interested in the locker rooms ~ and we weren’t let down. They did a bang-up job. Roomy lockers, private showers with a nice built-in ledge for shampoos, and easy to use water turner-onners (right, so I made up a new word, okay?) with hot, hot water. Great little cubbies to hold your towel, too. Nice job.

Grace, Marlene and I were happy campers. But apparently there were complainers. No hair dryers, lockers too tall, or too short or too wide. Luckily I missed all that. However, Grace had the best idea ….

In the “Suggestion Box”, instead of putting what’s wrong, we’re going to slip in some notes about what’s right. Instead of what we don’t like, we’ll write down what we DO like.

I thought that was brilliant. Doesn’t mean you never mention areas for improvement ~ when there’s an actual suggestion box you assume it really is meant for suggestions. But I imagine how nice it’ll be for someone to come across a few notes of unsolicited “thanks” in there.

Appreciation in unexpected places. Makes me smile just thinking about it.

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September 27, 2011 In art, creativity, philosophy By Patricia Saxton

Why I Don’t Paint Trucks, Write Computer Code or Eat Fig Newtons

Back when I was fresh out of college and not yet sure what I was going to do with my life, my eldest brother had a serious jeep-racing hobby. He had a bright yellow jeep, and asked me to paint Disney’s Pluto on the back end, along with the words “Old Yeller”. I thought that was a fun idea and it made for a great conversation piece at the races. Everybody loved that old jeep with Pluto-on-wheels emblazoned on the back.

But that exercise taught me that I wasn’t a truck painter. I didn’t have the right tools, it probably took me a lot longer than necessary, and I didn’t want to invest in tools for something that most likely would not be part of my artistic future. (Sometimes you just know these things.)

So, some years later when I was well into my graphic design business and designed a logo for a Rose company, I made sure they had a professional car/truck painter paint it on their truck. (and it looked fantastic, I must say ~ wish I had a picture of that.)

As for computer code … sure they get kids out of school designing web code AND cool posters, but it’s a very different set of tools used, and I’m not convinced it makes for excellence in either arena.

Not saying one can’t be both right and left brained, but I guarantee that most programmers will admit their design skills leave much to be desired. And I know for a fact that a good designer’s time is much better spent on what they do best. That’s why I don’t do code.

In a moment of madness some time ago, I did contemplate the idea of learning how to code, but, thankfully, came to my senses. Why not leave that to the pro’s, right there along with truck painting? Same goes for adding electrical engineering and brain surgery to my repertoire.

Which leads us to Fig Newtons. Truth of the matter is, I like them about as much as a screen of java script. That’s why I don’t eat them and am quite content to leave them for the figgy-snack professionals.

And the moral of the story is this: It’s intrinsically healthy to expand our skill sets and mental vistas, but at the end of the day, we’re better serving up things we do well, feel passionate about and know we can deliver. Oh, and that life is short, so why waste any of it chewing on Fig Newtons.

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September 1, 2011 In appreciation, art, books & stuff, communication, creativity, design, drawing, graphic design, illustration, imagination, inspiration, philosophy By Patricia Saxton

“52 Weeks of Peace” ~ The Book!

Two years ago to the day, I launched a creative series called “52 Weeks of Peace”, posting a new design on my blog each week for a year.

Today, I am so pleased to announce that thanks to my publisher Lightbox Books (a division of Shenanigan Books), the entire collection is now in gorgeous postcard book format, available for sending, framing, or just enjoying. You can order copies here, or by clicking anywhere on the announcement below.

A side note ~ you might find it interesting (I did!) that the book’s release coincides with the 50th anniversary year of the Peace Corps ~ and that a selection from the series is part of an upcoming 9/11 tenth anniversary exhibit. It’s really something how that all lined up ~ maybe the universe had a hand in it!

I thank you all for your support and encouragement, your appreciation of the art, and helping to spread the idea that “peace starts here”, with each individual, in every day ways.

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June 14, 2011 In branding, business, intelligence, marketing, philosophy, presentation By Patricia Saxton

What’s the Big Deal About Branding? (part two)

Branding. No, not the hot iron kind on an animal’s behind (ouch! ~ do they still do that?), but marketing’s buzz-word of buzz-words.

As with many notions that take the spotlight ~ often becoming overused, diffused and diluted ~ one has to question it at some point. It’s never wise to take popular culture at face value, or hear a fancy phrase and automatically buy in. To borrow from the now old-fashioned new-age-speak, first it has to “resonate”. If it resonates, I’ll pay attention.

So, what IS the big deal about branding?

First of all, your brand is what I like to call your visual voice. It’s what you bring to market over and over and over. It’s how you’re identified, and yes, judged. It can, in effect, be the life or death of your business.

Egyptian Scales of Judgment

If you read “What’s the Big Deal About Branding? (part one)”, you got some of my thoughts on why it’s important. Namely, the pull and power of consistency and integrity ~ two key qualities that provide a valuable backdrop, a kind of moral yardstick for your business, while serving as a clear window for your audience to understand what you’re about.

Take a red target image for example. “Target” stores easily come to mind. It’s a consistent, steady symbol – exhibiting visual integrity. And that’s very good.

But take it a step further. If your experience at Target is repeatedly a good one, they’ve just about buttoned up the integrity piece, because you, the customer, feels confident, “safe and secure”. Trust has been earned; integrity deepens.

There are hundreds of similar examples. Like Mercedes, Nike, The Morton’s Salt girl. They’re consistent, identifiable, they stand for something, and the customer knows what that something is … and … there is trust.

So here’s the thing: imagery and words alone do not make a brand “work” … Three fundamental things feed into your success: your product, your service and your brand. One without the other will leave things flat (or send them spinning out of control) ~ but in tandem, goals are attainable. Basically:

  • If you’ve got a great product, but poor service, expect trouble.
  • With great service, but a bad product, good intentions won’t matter.
  • If you’ve got a great branding scheme, but a poor product or poor service, people are going to catch on – and move on.
  • A great product and great service, but a mixed-up brand message, creates confusion. Confusion is loss.

But when all three elements come together, singing the same song, in harmony, you’ve got strong branding and a heck of a better chance at success.

The wrapping on the package is that all three ~ product, service and “brand”  (your visual voice) ~ are your branding, and any business, marketer or designer worth their weight should consider all three in brand development. Ask the questions to find the commonality. Keep those 3 elements consistent, and integrity follows. And where integrity lives, people want to hang around.

© Patricia Saxton

Next up: Authenticity. Stay tuned.

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May 28, 2011 In appreciation, books & stuff, inspiration, philosophy, words and language, writing By Patricia Saxton

Ralph Waldo Emerson's Great Relevance

“Nothing is at last sacred but the integrity of your own mind.”  ~ Ralph Waldo Emerson

What a fabulous treat to have stumbled upon… Philosophy, books and film in tribute and reverent reflection of the great Ralph Waldo Emerson.

Emerson’s writings have been a mainstay of inspiration to me since my early teens. So I was really pleased to see the always interesting BrainPickings site acknowledging Emerson’s 208th birthday with a terrific post about his life, work and timeless value, including a link to a new publication of Emerson’s famous Self-Reliance by Seth Godin’s Domino Project.

Also included, the marvelous documentary film “Emerson: The Ideal in America” by David Beardsley. I have to tell you, it makes my spirit glad to spread this information. I hope it’ll inspire you to revisit some of the works of one of the world’s truly great thinkers.

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“Here is the real secret to Emerson’s work: He stands still, he listens to his heart, and he writes as he listens.” (from the film.)
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