July 6, 2011 In advertising, art, branding, business, communication, creativity, design, illustration, social media By Patricia Saxton

What's The Big Deal About Branding (part 3)

Since it’s National Ice Cream Month, I thought I’d use a famous ice cream company for Part 3 of my branding chatter … after all, “it’s only fair…”

What’s so good about this is that the video not only shows the integrity and consistency of Ben & Jerry’s folksy branding in action, it’s also a great example of authenticity.

Just to clarify, authenticity means that the message (the visual voice) rings true. And there’s very little that can replace, go above or beyond being genuine.

In this particular case, the element of authenticity underscores a product that’s been proven worthy and continues to breed the important ingredient of trust, therefore keeping ~ and gaining ~ a loyal following.

I really like how Ben & Jerry’s found a way to keep their classically down-home look, feel and messaging steady, vital and relevant in a technological environment. From the start they’ve been about extra good ice cream with an organic bent and a social conscience, and they haven’t skipped a beat.

(Makes you want a quart or two …!)

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July 4, 2011 In art, creativity, design, imagination, inspiration By Patricia Saxton

A Plethora of P's / #28: Patriotism

proactively punctuating life with the plausible, powerful possibilities of positive thought presented through a plethora of “P’s”.

– ♥ –

Patriotism is like a giant batch of team spirit… loyalty to your own, devotion to shared values, an overriding love of country, flaws and all. It’s a heartfelt high-five for freedom and a star-bangled banner ever waving o’er the land of the free and home of the brave.  ~ Happy 4th of July, America! ~

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July 1, 2011 In advertising, branding, business, communication, creativity, design, imagination, marketing, social media By Patricia Saxton

Beer, Chocolate and The Web

Beer, Chocolate and the Web … for some reason makes me think of “The Lion, the Witch and the Wardrobe” ~ maybe not with such an intricate storyline, and I’m not sure C.S. Lewis would like the comparison, unless perhaps, he was a beer and chocolate person… but either way he would certainly appreciate the imaginative quality.

So, thanks to my good friend and fellow designer Jim for knowing that I would love this. Sagres, Portugal’s leading beer brand, launched a new product this year: Sagres Preta Chocolate, a chocolate flavoured stout beer.

I can’t attest to the beer itself, but their decision to launch the product with a website crafted entirely from chocolate gets a big thumbs up from this corner.

Personally, I’m not convinced of the “rightness” of beer and chocolate co-mingling in one drink, but I definitely give these guys credit for ingenuity. And (for possible future reference) I’d have gladly been on the team that made all the chocolate pieces!

Here’s how they did it:

And here’s the final website for Sagres Preta Chocolate. Enjoy!

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