Comments on: When It's Wrong to Redesign a Brand https://blog.saxtonstudio.com/when-its-wrong-to-redesign-a-brand/ art & design / words & pictures / creativity & inspiration / life & the universe Mon, 18 Oct 2010 12:48:52 +0000 hourly 1 https://wordpress.org/?v=7.1.3 By: Fred https://blog.saxtonstudio.com/when-its-wrong-to-redesign-a-brand/#comment-191 Mon, 18 Oct 2010 12:48:52 +0000 http://saxtonstudio.wordpress.com/?p=2863#comment-191 You missed one of my favorite re-imaging of a logo in recent times. Tropicana’s re-do of their logo/carton made it look like a store-brand instead of a name brand. I think they’ve gone back to something similar to their old style or maybe they still have the new style, not really sure, either way the new one stunk like crazy.

BTW – I think Gap went back to the old style in a few days since so many people didn’t like the new one.

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