It’s true that I may be predisposed to the whole Mermaid theme*, but I have to say this is an example of re-branding done right. It’s cleanly invigorated and maintains the brand’s integrity. Nice job, Starbucks.

They’ve done a nice job writing about it too. Read more about Starbucks’ future here: A Look at the Future of Starbucks | Starbucks Coffee Company.

……………….

* So, I have to do this. I’m told this is another good opportunity to plug my products: The Book of Mermaids, and Magnetic Mermaid Dress-Up Ah, the different hats we have to wear! If you haven’t already, check them out, pass them on, share the love, swim the seas… you get the idea!

The post Mermaid Makeover at Starbucks appeared first on saxtonstudio blog.