So, thanks to my good friend and fellow designer Jim for knowing that I would love this. Sagres, Portugal’s leading beer brand, launched a new product this year: Sagres Preta Chocolate, a chocolate flavoured stout beer.

I can’t attest to the beer itself, but their decision to launch the product with a website crafted entirely from chocolate gets a big thumbs up from this corner.

Personally, I’m not convinced of the “rightness” of beer and chocolate co-mingling in one drink, but I definitely give these guys credit for ingenuity. And (for possible future reference) I’d have gladly been on the team that made all the chocolate pieces!

Here’s how they did it:

And here’s the final website for Sagres Preta Chocolate. Enjoy!

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