In Praise of Black and White: Part I

Ansel Adams, Moon and Half Dome

Ansel Adams, Moon and Half Dome

Each year, a new Ansel Adams wall calendar hangs on the door leading to my studio.  His superbly articulated, stunning black and white photography reminds me daily of my love for the natural world as well as the innumerable shades, shapes, shadows and tones that create, change, and emerge from, the world around us.

Yet in a time when everyone wants color, the classic beauty and the powerful visual possibilities of black and white are often neglected.  In the design world, black and white is often completely overlooked or passed by in favor of any use of color.  As if black and white implies something less important, or something dull – even something “cheap”.

But when used well, black and white can be anything but dull, nor without value.  Black and white can be intensely dramatic, elegant and rich.  It can get a strong point across without the distraction of colors.  It can be brilliant or moody, edgy or slick in ways that color cannot.  It can sparkle with cleanliness. Black and white carries undisguised strength, character and integrity … when used well.  Not all photographers have the eye nor skill of an Ansel Adams. Not all designers see in black and white.  Clients rarely consider it.  But it would be nice to see a greater appreciation of the noble duo of black and white.

When people want straight talk, they’ll say “tell me in black and white” – which infers that they’ll get to the truth of the matter.  But more often people speak in shades of gray, or dress it up in garish colors for dramatic effect. So it is with design – a multitude of colors have the potential to become an undifferentiated sea of grays, or gussied up so much the point is lost for the color.

Of course color is beautiful.  As an artist, I can’t help but adore color. Bold, rich fusions of color. Yet color alone will not make a bad design good. And it’s not so much that color is overrated, but that black and white is underrated. You don’t see it alot, which is unfortunate, because the effects of black and white can be pretty spectacular.

It’s a rich experience to see things in black and white; stripped of color, a million shades of gray become a lansdcape of lights and darks that blend and bounce against one another to create a whole. Even if you don’t see things quite like that, a striking black and white image often touches people unexpectedly.  It’s raw and fundamental – and like a good story, it’s satisfying, and it allows your mind to fill in the color that’s left unsaid. Like a well-told story, black and white art can be refreshing, engaging and wonderfully, surprisingly inspiring.

Below is a broad sampling of some pretty nice black & white work. There’s a whole lot more  (though not enough)  than shown here, but it’s a good smattering of styles …

bws3

bw1bws2bws4bws5bws6bws71bws8

Share

3

A Matter of Words

I love words. Written words. Not everyone has this kind of voracious appetite for words, and I understand that a lot of people would rather talk, or hear words, than read or write them. Maybe it comes with breeding, or DNA. But for those of us who love writing, it’s like breathing; you feel compelled to do it.

As a child, if I wasn’t drawing, I was writing. That pretty much still holds true. I love to write … letters, stories, poems, thoughts – all of it. I love the possibilities offered up with each new ripple of intermingling letters. I like the rhythm and the play of sounds that create a sentence. I love how words flow on a page, how they fall or jump, dance or hum, whisper or smack. I like how they all come together to make sense of something.

I also like that there are thousands of words available to pick from. And I like games where you find as many words as you can from one larger word. I like making words in scrabble. Words are fun.

But I also have a deep respect for words. Spoken or written, they are reflections of thought capable of moving people to personal greatness or ruin, to love, or even war. They can calm, or outright bore. They can repulse or inspire. In a split second, the words we choose to use can hurt just as easily as heal.

Some may argue that words are just talk; words are insignificant. That actions speak louder, I do agree. And true enough, not every word uttered will have the impact to captivate, bring laughter round the world or poison a soul. But I believe that even our everyday language carries far more weight and influence than we realize.

It’s important to be careful with our words; to be mindful of what we say. Maybe to “watch your mouth” as your mother might have said. To take even just a moment before speaking to check the thought.

Whether you love words or not, the world would do well with more respect for the power words can hold.

Share

1

Selling Dis-ease

I realize this entry may not win me many friends in the Pharmaceutical advertising world, but I just have to ask – is anyone else weary of pharmaceutical commercials on TV? Or is it just me?  I find them incessant, often offensive, and insulting to one’s intelligence. Here’s why.

On the rare occasions when I do actually turn on the tube, 9 times out of 10 one drug ad or another is right there with me. Spewing an idea that if you haven’t already had a particular set of horrid symptoms related to some nasty ailment, you soon, undoubtedly, will. And then you will need such and such medication. Which may or may not make you feel better, and which is almost guaranteed to cause an interminable array of god-awful side effects, even death.

All the while, happy medication-takers are shown walking through sun-dappled gardens with ever-so-pleasant music splattering the background reminding us how wonderful we can feel if we take such and such drug – compared to how completely awful you must feel, or will inevitably feel, without taking said meds.

Number one, I’m irritated that these ads are on when I happen to turn on the TV, which isn’t often. Which causes me to think they must be on a lot more than I realize. They are incessant.

Secondly, I find the bulk of the messaging insulting. The messages, in essence, tell you that you have, or will have, one – or several – of a variety of problems. (Tapping into the aging boomer generation no doubt, convincing people of the inevitability of ill health that arrives with age.) You will most likely have this or that sickness. You will suffer. You will have to have medication. You need to see a doctor now before it becomes a reality. If you have a hang nail, it could be a serious sign of A, B , or C disease and if not treated, you will be one miserable old coot. It will be far worse to be plagued by the rampant discomforts these meds will induce than to suffer the fear that you may possibly succumb to one of these health dilemmas.

The insult is the assumption that you don’t have a mind of your own. That you don’t have a clue. That you are easily swayed and you will then surely develop the very symptoms they are suggesting. Maybe even sooner than expected.

This is good old advertising at its best. It’s called hypnosis. The power of suggestion. Persuasion. Repetitive messages delivered to reach your subconscious mind, so that doubt and worry set in. Placing the seed of need in your mind. It makes me so angry I could spit. (I’m not sure where that phrase originates, but it feels heated and angry, doesn’t it.)  In a nutshell, they are basically selling dis-ease and ill-health.

I am not a fan. And it worries me that people are taken in, convinced. (The ads keep running – must be working?)  They will not seek a healthy lifestyle; they will assume they are headed for the worst. They will not consider that the thoughts they think, and the fears they feel, can aid in the manifestation of unwanted experiences. They will believe that they are, or soon will be, very ill. They will need the cabinet full of pills. They will be miserable. Just like the ads’ said.

0

What Lies Beneath The Marketing of a Presidential Candidate

This presidential race has probably been the most dynamic in my lifetime. All the big stuff is on the table, and everything is important, globally and nationally. Our economy is disastrous, and the atmosphere in America is stressed, pulling between hopefulness and optimism, anger, fear and frustration. Most of us are just trying to live our lives, trying to make sense of the world while going to work, tending our families, paying ever-rising bills; maybe even hoping to make something of ourselves – and right now, hoping we vote in a new leader who will keep our country safe and prosperous, whom we can stand behind with honor; hoping we vote in new leader who will stand honorably behind us.

Also within that stressed climate is this great sense of division.  The “left” and the “right”.  This divide is killing us.  In some circles, depending on whom you support for president, conversation is impossible.  I would like to see conversation remain open and lively, not stilled by angry zealots OR by a government that feels it knows how to run our lives better than we do. I’ll leave it at that for now – suffice to say, it’s disturbing.  That we need change is true.  It’s the direction of that change that concerns me most.

Advocating “change”, along comes Obama. Undeniaby charismatic. Well-spoken, intelligent, strong.  An appeal that’s very easy to understand. I like Obama’s sense of confidence, his steady, unflappable-ness. He has spoken about the divisions amongst us, the yearning for change – and one could imagine he might inspire a great surge of coming together, an upliftment to a sagging national spirit, a feeling-good about a strong, united USA.  He’s that compelling and that likeable. But what he’s proposing, behind his engaging eloquence, does not speak to me of an uplifted, healthy America.

Here’s the thing. I’m a little nervous. It started with Obama’s beautifully produced  “we can change” video several months back.  I watched it and thought, wow – this is very cool, very powerful – and seen from the perspective of my designer eyes, some very slick marketing.  The initial wow factor I’d felt was instantly replaced with a little distrust. In this age of marketing, packaging is everything. It’s all about branding (I know a thing or two about that), and Obama’s video was a well done, prime example. It was smart, attractive and clever.  It was catchy – a simple message, repeated over and over in an engaging way. From a marketing standpoint it hit its mark.  It got people’s attention, it reached its audience. I’d give it an A.  But once you got past the rich production, the message felt very, well, elementary. …Change.  Okay, what else?  Change is essential, but change is also inevitable. We’re going to get change no matter who wins the election.

Still, I followed the race with an open mind, and continued to be impressed by Obama’s style. Maybe it’s an idealism I felt akin to. Or was I responding to the marketing of Obama?  Or was it his speech-giving skills so blatantly superior to McCain’s (who is far more public servant than great orator). I wanted to know the meat behind his delivery, and the more I listened, I found my concerns growing.  One concern being Obama’s lack of governing experience. That he has strong leadership qualities I don’t argue, but I believe he’s very naïve on foreign affairs, which is a lack I find discomforting. Should he be elected, hopefully he’ll have the good sense to surround himself with seriously experienced, savvy, knowledgeable people. And when it comes to his economic plans … I shudder.  I shudder, not because there might be “change” – but because the change Obama speaks of does not, to me, reflect any sense of “the American dream”.

Millions of people have immigrated to the U.S. over the past few hundred years.  They still flock here in droves, often risking their lives in the process.  Sometimes to escape a life of horror or drudgery elsewhere, sometimes it’s to fulfill larger dreams. It’s always to be able to create a better life.  It’s always about freedom. This is the land of opportunity, where you can arrive in rags and earn your way to riches.  Come to think of it, “earn” is the key phrase there. Except for the elite few, success isn’t handed to anyone. (And even those born with a silver spoon in their mouths can fail.)

I think it’s worthwhile mentioning at this point that the term “riches” does not equal greed.  That greed exists, is a cold reality of the ages.  But having wealth, in and of itself, does not make someone bad.  In fact, many of the wealthiest individuals and businesses in our country are the most generous.  Organizations largely dependent on charity – like health and scientific research, public television and radio, educational advances, the list goes on – would suffer without the contributions and sizeable financial gifts from wealthy factions.

That all said, as I understand the basics of Obama’s economic strategy – tax breaks (which could mean any number of things…) would be given to anyone earning under $250,000 a year, and that every individual and business earning over that amount would be responsible to pay more tax then they currently do, to basically carry those who are less fortunate. The idea being that those who “have” should take care of those who “have not”. This might sound like a lovely concept, kind of like family taking care of one another. (And I would hope that we are a compassionate enough people to take care of those truly in need, which I feel is distinctly different from those who choose not to participate.) But there is a huge conceptual flaw as far as I’m concerned, and I feel it’s a damaging one.  That flaw is that this is the government, not your family, and this tax plan penalizes people who do well, who’ve worked hard and earned their way to a certain level of stability, while at the same fostering a sense of entitlement and discouraging self-reliance and self-discipline.

I believe that most of us have been raised (whether directly or indirectly, and from whatever economic means we come from) to do our best, to be the best we can be, to use our abilities and achieve something for the betterment of ourselves, our families and our societies.  Maybe even the world, if you’re so inclined. Now I hope upon hope that this is not the case, but it seems that a government under Barack Obama all but suggests abandoning any personal dreams of greatness and be content to be one of the flock.  Because if you dream big, you might make it big, and then you will, in a sense, be punished. Punishment in the form of no longer having the choice to share your wealth, but being required to do so, and used at the government’s discretion. And on the other hand, if you do the bare minimum you will be rewarded by receiving money, via the government, from a neighbor who has fared better than you have. In my view, this can lead to, and possibly accomplish, an encouragement of mediocrity. And mediocrity is not the stuff of greatness.

Do the majority of Americans really look around and say, hmmm, I want what that person has, so I think they should share it with me?  If this is true, then our country is truly becoming sadly and fundamentally troubled.  I don’t think this is the case… but marketing can be a powerful tool, with a root interest in convincing people of some need, want, situation or belief.  I think we should always be mindful of what we are presented with. And some of what I hear from Obama, though elegantly wrapped, feels like I’m being fed something my gut doesn’t like.

The best US stories are about those who came from nothing and made something of themselves through hard work, grit, passion and commitment.  Some have even achieved greatness. Not necessarily a greatness measured by the size of a bank account, but by the elevation of themselves or those around them, whether it be through their minds, their hands, or their hearts. And while not measured by bank accounts, degrees of financial reward often follow. Reward for services rendered as a result of that hard work and commitment.  The freedom to attain prosperity and financial stability  – this is part of the American Dream, is it not?

And should it be your choice on how your financial reward is used, or should it be up to the White House? Does the government make you a better person by enforcing wealth-distribution? That kind of scenario is not freedom. It is control.

So, why this hard line of delineation proposed by Obama, which further exaggerates a “haves and have-nots” mentality? Instead of expecting Jack to pay for Joe, why not the simple method of contributing tax percentages based on our income levels, which in effect balances our tax input. (For those who do resent other’s prosperity, be comforted knowing that the wealthy already pay the bulk of taxes.) And hand in hand with taxes of any kind, the government needs to be accountable and more responsible with how it spends our money.

Instead of “re-distributing the wealth”, how about putting the focus on continuing to provide opportunity for excellent education and encouraging a social environment conducive to innovative thinking, personal growth and the possibility for all the citizens of the United States to excel, to achieve the American dream, to freely pursue life, liberty and happiness.

I think it’s right to encourage everyone’s best.  Let them reach for the stars without Uncle Sam telling them what to do with their success.

0

Marketing Overload?

Maybe it’s because it’s the end of a work week, but my head is really beginning to swirl.  I just received some “must-have” information about LinkedIn – you probably know it, the online networking tool touting more than 20 million experienced professionals and ways to discover inside connections and potentially expand your business in untold ways. And the information I just received is intended to share all the fantastic ways you can make the most of the LinkedIn environment. 

But I’m feeling struck by a seemingly raging river of marketing advice out there – mostly the marketing about marketing variety. And everybody, their uncles and maybe even their pets, are jumping on the bandwagon – make that rafts – and make that plural, rafts.  I’m not making a negative judgment, because it is what it is, and probably needs to be what it is, but sometimes I get what I’ll call a “New York City” feeling: a sense of stimulation overload.

In this case it also arrives with a sensation similar to desperation, or perhaps anxiety – in the form of a message implying that if you don’t do these things you will not succeed. So you must do these things, and that is that. Join or lose. Fight and wriggle for your place amongst the million others vying for virtual attention. Do, do, do. Share, share, share. Express profundities and hope to be found. Blog it, video it, radio-blog it, webinar it, get the edge. Be everywhere. And the claims are promising; if you do this, and do that, and then do enough of that and that – and if you do all that over and over again – you’ll eventually hit gold.

Don’t get me wrong; the internet is a mind-boggingly wonderful medium. The opportunities for learning and the possibilities for connecting are pretty staggering. But once you dive in to the pool of all-the-marketing-you-need-to-be-doing, it can take a toll on not only your time, but may also take a little piece of your sanity.  It’ll swallow you up if you don’t take a healthy break.

This raging river is partly because, of course, no one really needs to see anyone. They can work wherever. But the hope, of course, through all of this internet marketing-you-need-to-be-doing-so-you’re-not-left-behind, is that you do connect, and maybe you will meet, and in the end everyone can make wads of money and live happily ever after. I get that. I also get that people are yearning for connection.

Normally I love learning new tools, finding new and better ways to do things. So, call it Friday afternoon blues, semi brain-dead from filtering through all this stuff …  but the onslaught of marketing to-do’s leaves me feeling compelled to simply avoid the frenzy, and approach it more from a zen-like place. Using the Chicken Soup mindset, or The Secret, or a Power of the Subconscious Mind place. 

That’s where I’ll be this long-weekend. Not marketing, but “knowing”. Letting the zen of knowing take over, while digging my hands into a delicious bit of garden earth with joyful mindlessness – in between, of course, working feverishly on the illustrations for my next children’s book.  (there; was that a good, if not round-about, touch of self-marketing?) 

In the end, I know it’s smart to do both – the zen and the marketing. You have to pull back now and then, reflect, affirm your ground and define your goals. But you also have to “do the work”, and be a part of the changing way things are done.

Virtually speaking, that is.

And, yes, by the way, I am on LinkedIn.  (Isn’t everyone?)

 

0

Never Out of Style

we’ve been there.  we’ve seen trends come.  and go.  and come back.

what drives a style, a “look”, or an effective ad campaign? what’s at the pulse of changing appetites? how do you keep from missing a beat – the one beat that counts? the one they’ll want to dance to, shout about, make the call for.  we believe it has a whole lot to do with the one thing we know for certain never goes out of style:  creativity.

…………………………………………………………………………

I have alot more to say about creativity, but will have to add on at a later time.  For now I’ll leave you with this 20-minute video from a TED conference, in which Sir Ken Robinson gives a brilliant, witty, very-listenable and thought-provoking talk on education and creativity.

Share

0