Your insights are well articulated,as always, Patty. I agree with you completely, and thank you for sharing your thoughts!

Street vendors don’t put fine restaurants out of work. And on spec graphic designers do not put talented, experienced, and professional graphic designers out of work. They serve a brand new market, not yours., where we can now launch a new business for peanuts instead of doing old-style market research. But when the research is done, those that survive still very much need your services.

Amen! Well said. We know this, and our clients know this, (and someone ought to tell Mr. Edelman), but the trend is completely disrespectful on all accounts, not only for artists but the businesses they serve or intend to serve. And when even big brand names get in on the act of “talent for cheap”, I really fume. (I forget now which one… will have to refresh my memory on that…!) Thanks so much for your excellent commentary.

A logo is VERY important and communicates so much – it can be a big help with brand and name recognition – plus you want to keep your logo not get into a fight over it! If you absolutely can’t afford to get it any other way and you are willing to invest some time in being sure it is really “yours” then maybe, but I think something so important to a business’ identity should not be a cheapest-is-best item!

If you wouldn’t let the lowest bidder total stranger do your taxes – why let them design the symbol that represents your entire enterprise!

Elephant

Yes indeed. I also share those practical warnings! I’m just still angry at Edelman for his remark… urghhh. But I’ll get over it. 🙂