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September 30, 2015 In appreciation, art, communication, creativity, design, imagination, inspiration, life and the universe, optimism, peace, web design By Patricia Saxton

New Season, New Shoes and Life on Mars

There may be life on Mars, have you heard? While we’re pondering that, there’ve been visits from the Pope, world leaders convening, and rare lunar eclipses eclipsing. Big stuff.

And somehow in between all that, seemingly small by comparison, our own lives happen. Everyday lives stitched together with various versions of joy and struggle. An ever-changing tapestry of our individual here and nows, hopes and dreams, fears and glories.

Life happens in moments, in thoughts, in conversations (and if you’re Italian it also happens in meals). It happens while your house needs painting and your front walk needs paving and your faucet needs fixing and your clients need tending. It happens while holding the hands of your spiritual sisters during hard, mind-boggling times. It happens while sharing stories with old friends and recognizing a kindred soul in the eyes of someone new. It comes as a hug from a child, a butterfly landing on your hand, a laugh, or a cry. When you read, go for a walk, talk to your pets. It happens when you’re alone. It happens when you’re not. It happens when we do things with love. There’s nothing small about any of that.

And I had no idea I’d be going in that direction ^ when I started writing this post. I’d meant to point out the changing of seasons, tie that in with both the evolution of my next book and the fact that the shoemaker – me – finally made her own new shoes –new website (well there, I just mentioned it), and how so much can transpire in a month’s time, even while you’re immersed, head down, in dragonry and a whole bunch of design and wondering how and when you’re going to deal with your crumbling walkway.

I guess the point is to embrace your here and now. Do your best. Stitch well. Pay attention to your heart. And, yes, believe in magic.

PS: For the record, I have no interest in visiting Mars any time soon. There’s plenty of life right here.

November 12, 2011 In branding, business, communication, design, graphic design, intelligence, marketing, presentation, social media, web design By Patricia Saxton

Orchestrating a Website

You need to bite the bullet and create a website. Or your old site is in dire need of an update. No big deal, right?

Maybe, maybe not. There are easy ways and harder ways, less expensive ways and more expensive ways. But whichever way you choose, you have to understand that there are moving parts involved.

It’s a virtual symphony of information and imagery, with varying degrees of interconnected elements that create the whole song. And as with song, the parts can be arranged well or not so well ~ and the audience can tell the difference.

So before you begin, do your homework. Know what your site is about, and organize your content ~ at the very least a simple outline. Figure out who your audience is, and speak to them ~ try to put yourself in their shoes. Look at what your competitors are presenting … discover what makes you/your business unique. Play to your strong points while being as authentic as you possibly can.

Consider what your main topics will be, your sub-topics, what you want to say and how you want to say it. Whether you want a blog, a website or both. Whether you’ll tie in to social media, use videos, slide shows, shopping carts. Whether you’re enamored by bells and whistles or truly need them to boost your message. Whether a template, a modified template or fully custom is best. Whether you need a very simple web presence, or a full-fledged living website.

When you’re ready to make the plunge and toot your horn, there’s help out there to get you started and/or take you through the whole orchestration. We’re one of those places. Talk to a few; find the match that suits your needs. And whoever you choose, make sure communication is clear and open in both camps so that the flute solo comes in on cue and the trombones don’t drown out the violins.