design Archives - Page 19 of 34

March 7, 2012 In art, design, graphic design By Patricia Saxton

Designing For a Cause

“Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.” ~ Leo Buscaglia

…………

Sometimes – well, more than people know about ~ many of us designers lend our services because we feel it’s the right thing to. Talents are shared so that they may in some way help a person or worthy cause along. We do it because we’re able. Obviously we wouldn’t be putting food on our own tables if this was our mantra for everything that crossed our desks, but it sure feels good when you can do something just for good.

Sometimes though, it takes more than a touch, a smile, a kind word, a listening ear ~ certainly more than a helping of design – to turn a life around, as in the case of my nephew’s beautiful 7-year-old son, who needs neurological surgery for his autism.

Parents, grandparents, aunts and uncles are still in the planning stages for a fund-raising event (as is this poster), but I’m so glad to be a part of it, by giving “what I’m able” to give. And I figured it might be cool to share some “behind the scenes” for this hopeful event.

Bless his little heart, and his loving, attentive parents.

March 2, 2012 In art, books & stuff, branding, creativity, design, illustration, inspiration, photography By Patricia Saxton

“where in the world is peace?” … from wintry pines to westminster abbey

Alright, not exactly at Westminster Abbey, but close enough! And I’m pretty sure this bag did make the trek to the abbey, along with London’s other great sites.

Then as if to remind us that March it may be, but winter isn’t over quite yet ~ a lovely snow-tipped vision of peace among earth’s leaves and branches.

Thank you both for spreading our peace message in everyday ways! Gratitude…!

(ps: you can see all “where in the world is peace?” images compiled on our special “where in the world is peace?” page. Totes, mugs and things are available here. Send your own pictures to 52weeksofpeace@gmail.com and we’ll also post them on our FaceBook page. Let’s see where peace goes!)

February 29, 2012 In art, design, inspiration, life and the universe By Patricia Saxton

52 Weeks of Peace (squared) / #62 / Flower for Ursula

Yesterday I learned that a friend had died. She was the mother of one of my daughter’s childhood friends. Overwhelmingly sad, I went to the wake, hugged her family and spoke for a while to Ursula as she lay, peaceful now, in a casket, feeling that she heard me. I hope she did.

Ursula and I met at a kiddie music class. In a waiting room of mom’s before the first class, she and I gravitated to one another. I instantly liked her. Not just her Irish-British accent, but her strong, quiet warmth and her friendly spirit. Shortly after that we met again when our girls went to pre-school. The girls would play, we would chatter and make snacks and keep an eye out that the girls were sharing nicely and taking turns.

The girls went to different grammar schools, our lives became busier and we would see each other less, but as if clandestine meetings prearranged by the universe, we’d often bump into each other at the small grocery store nearby. When we did, it seemed that time would stop so we could have a good long chat right there in the jams and jellies aisle. And if they weren’t traveling to her husband’s home in Italy, she would come over for tea at Christmastime. She was one of the first to subscribe to my blog and told me many times how inspired she felt by my 52 Weeks of Peace.

We shared a connection that didn’t seem to need frequent visits, a fondness that was always apparent when we did. I looked forward to more teas together when our lives were less demanding.

This all may sound very ordinary, but ordinary takes on a whole new light when someone is gone. A light gone out too soon. And it makes me have to say: if someone has touched your heart, try to have that cup of tea together now, not later.

I send enormous prayers to her two beautiful teenage daughters and her loving husband. And I dedicate this flower to Ursula, because she loved peace, and because she was both delicate like a flower and a ray of genuine sunshine in my world. She touched my heart. She was lovely. Just a lovely human being.

Go peacefully Ursula, as you watch over your girls on wings from heaven.

February 28, 2012 In advertising, branding, business, creativity, design, graphic design, marketing, presentation By Patricia Saxton

Six Businesses, Six Business Cards

Using the same businesses from “Six Businesses, Six Logos” (with one substitution), here’s how their identities start to play themselves out in a practical format.

Although limited by fitting the amount of information any given client feels is necessary into a relatively small space, you can have a lot of fun with business cards, especially if you’ve designed a logo that allows you to pull from various elements. The key here is to not only support the brand identity through consistent logo use, but to expand upon it by appropriately enhancing the look and the feel. The canvas is small, but the impact doesn’t have to be.

February 26, 2012 In advertising, branding, creativity, design, graphic design, imagination, intelligence, marketing By Patricia Saxton

Six Businesses, Six Logos

Someone recently asked me, “How do you create a logo? Where do you start?”

I didn’t have a ready answer, except that it just sort of happens ~ ideas, concepts, visuals come to mind, which then evolve, and then get tweaked into a finished product. And while this is the truth of it, I’m sure it was highly useless to the person asking the question, especially the part where it “just sort of happens”.

If I were to try again, I’d say that the “just happening” probably comes from many years of what I’ll call research. It’s being in a business where you’re constantly aware of branding, you’re using different fonts and font combinations on a daily basis, working with shapes and colors and sizes and revolving trends. So that when you sit down to “create”, there’s all this history at your disposal. A muscle that’s been exercised regularly. You know where you can bend and stretch the limits, and you know ~ both intuitively and figuratively ~ what won’t work.

With that in mind, I have 4 rules I’ve always followed when creating a logo:

1.) Clear the head.

2.) Listen.

3.) Find emotional touchpoints and discern the personality of the business.

4.) Distill to its simplest form.

Of course within the process there’s the wonderfully muddy area where creativity swirls. Marrying concepts and tastes, the play of fonts, and the interweaving of symbols and shapes to give a visual voice to the intent of the logo: which is to be distinctive, memorable and clean, ready to leave a solid, ever-present, impression.

Here are 6 recent logos from 6 different businesses: A Non-Profit Foundation for Special Forces families, Landscaping, Real Estate Staging, E-Learning, Speech & Presentation Coaching, and Osteopathy. (I might mention that most of these presented the additional challenge of being particularly long names, which can be trickier when it comes to applying them… more on that next.)

February 20, 2012 In art, branding, communication, creativity, design, inspiration By Patricia Saxton

52 Weeks of Peace (squared) / #61

“Drink your tea slowly and reverently, as if it is the axis on which the world earth revolves – slowly, evenly, without rushing toward the future.” ~ Thich Nhat Hanh

Week #61 / 52 Weeks of Peace (squared) / © Patricia Saxton

February 19, 2012 In art, branding, creativity, design, imagination, inspiration By Patricia Saxton

52 Weeks of Peace (squared) / #60

“You can never get a cup of tea large enough or a book long enough to suit me.” ~ C.S. Lewis

Week #60 / 52 Weeks of Peace (squared) / © Patricia Saxton

February 16, 2012 In art, books & stuff, branding, creativity, design, illustration, inspiration, photography By Patricia Saxton

“where in the world is peace?” … madagascar!

I suppose the only thing that could possibly have made this one even more exciting would have been if the movie characters had joined in! (Not to mention a real zebra…) Thank you for this terrific image, and spreading the “52 Weeks of Peace” message farther and wider.

Peace mug overlooking city of Antananarivo, Madagascar

February 3, 2012 In art, books & stuff, branding, creativity, design, illustration, inspiration, photography By Patricia Saxton

“where in the world is peace?” … fantastique!

"Living Large" at Chateau de Pau (Pau, Pyrénées-Atlantiques)

January 25, 2012 In art, books & stuff, branding, creativity, design, illustration, inspiration, photography By Patricia Saxton

“where in the world is peace?”… shelves, walls, ice cream and vineyards

Peace blessings in homes, in vineyards, and reminders to “send peace”! And as ever, my heartfelt thank you’s to those who’ve shared these wonderful images.