July 1, 2011 In advertising, branding, business, communication, creativity, design, imagination, marketing, social media By Patricia Saxton

Beer, Chocolate and The Web

Beer, Chocolate and the Web … for some reason makes me think of “The Lion, the Witch and the Wardrobe” ~ maybe not with such an intricate storyline, and I’m not sure C.S. Lewis would like the comparison, unless perhaps, he was a beer and chocolate person… but either way he would certainly appreciate the imaginative quality.

So, thanks to my good friend and fellow designer Jim for knowing that I would love this. Sagres, Portugal’s leading beer brand, launched a new product this year: Sagres Preta Chocolate, a chocolate flavoured stout beer.

I can’t attest to the beer itself, but their decision to launch the product with a website crafted entirely from chocolate gets a big thumbs up from this corner.

Personally, I’m not convinced of the “rightness” of beer and chocolate co-mingling in one drink, but I definitely give these guys credit for ingenuity. And (for possible future reference) I’d have gladly been on the team that made all the chocolate pieces!

Here’s how they did it:

And here’s the final website for Sagres Preta Chocolate. Enjoy!

0
0
March 17, 2011 In art, branding, creativity, design, graphic design By Patricia Saxton

What's St. Patrick's Day Without Beer?

I’m not agreeing or disagreeing, except to say that it doesn’t have to be green to qualify. (in fact, yea … it’s better if it’s not.)

And so, to honor the day, the Irish, those who want to be Irish, and all who enjoy a good guzzling of design, I’ve pulled together some cool beer bottles to show. Labels are a great canvas for design creativity, and all of these fit the bill.

Feast your eyes on these ~ and have a safe and Happy St. Patrick’s Day!

1
0