July 7, 2011 In animation, art, children's books, creativity, design, illustration, imagination, presentation, skill By Patricia Saxton

"The Lost Thing": Awesome Children's Book ~ Fabulous Film

I love this! It’s just superb, and completely delightful, from the great artist/author Shaun Tan.

With good reason, The Lost Thing won Best Animated Short Film at this year’s 83rd Academy Awards. And there’s an extra bonus ~ because the behind-the-scenes telling of how the film’s sounds are created is a fascinating treat of its own. In the video below, supervising Sound Editor/Sound Designer John Kassab shares his experience working on this animated treasure.

Very cool stuff all around. Enjoy!

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July 6, 2011 In advertising, art, branding, business, communication, creativity, design, illustration, social media By Patricia Saxton

What's The Big Deal About Branding (part 3)

Since it’s National Ice Cream Month, I thought I’d use a famous ice cream company for Part 3 of my branding chatter … after all, “it’s only fair…”

What’s so good about this is that the video not only shows the integrity and consistency of Ben & Jerry’s folksy branding in action, it’s also a great example of authenticity.

Just to clarify, authenticity means that the message (the visual voice) rings true. And there’s very little that can replace, go above or beyond being genuine.

In this particular case, the element of authenticity underscores a product that’s been proven worthy and continues to breed the important ingredient of trust, therefore keeping ~ and gaining ~ a loyal following.

I really like how Ben & Jerry’s found a way to keep their classically down-home look, feel and messaging steady, vital and relevant in a technological environment. From the start they’ve been about extra good ice cream with an organic bent and a social conscience, and they haven’t skipped a beat.

(Makes you want a quart or two …!)

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July 4, 2011 In art, creativity, design, imagination, inspiration By Patricia Saxton

A Plethora of P's / #28: Patriotism

proactively punctuating life with the plausible, powerful possibilities of positive thought presented through a plethora of “P’s”.

– ♥ –

Patriotism is like a giant batch of team spirit… loyalty to your own, devotion to shared values, an overriding love of country, flaws and all. It’s a heartfelt high-five for freedom and a star-bangled banner ever waving o’er the land of the free and home of the brave.  ~ Happy 4th of July, America! ~

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July 1, 2011 In advertising, branding, business, communication, creativity, design, imagination, marketing, social media By Patricia Saxton

Beer, Chocolate and The Web

Beer, Chocolate and the Web … for some reason makes me think of “The Lion, the Witch and the Wardrobe” ~ maybe not with such an intricate storyline, and I’m not sure C.S. Lewis would like the comparison, unless perhaps, he was a beer and chocolate person… but either way he would certainly appreciate the imaginative quality.

So, thanks to my good friend and fellow designer Jim for knowing that I would love this. Sagres, Portugal’s leading beer brand, launched a new product this year: Sagres Preta Chocolate, a chocolate flavoured stout beer.

I can’t attest to the beer itself, but their decision to launch the product with a website crafted entirely from chocolate gets a big thumbs up from this corner.

Personally, I’m not convinced of the “rightness” of beer and chocolate co-mingling in one drink, but I definitely give these guys credit for ingenuity. And (for possible future reference) I’d have gladly been on the team that made all the chocolate pieces!

Here’s how they did it:

And here’s the final website for Sagres Preta Chocolate. Enjoy!

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June 30, 2011 In art, fine art, imagination, inspiration, painting By Patricia Saxton

Suspended in Time

I’ve been a little lax in my postings this week. Not for lack of things to say or share … honestly, I’ve just been pushing pretty hard, lots of irons in the fire. And in some ways I’ve been feeling a bit like this painting.

When I painted this piece several years ago, I didn’t have an “intent”. I simply liked the visual that came to mind, and have always liked drawing and painting fruits… which, if I thought about it, is probably because they’re shapely, rich, innocently sensuous; somehow mysterious, cloaking nature’s passion.

Once the painting was complete, I stood back and quickly understood what had been a subconscious expression ~ and it’s been a favorite of mine ever since. It holds promise and vitality; it breathes and ripens ~ yet floats, in suspended anticipation, like a dream awaiting fruition.

You can almost reach out and pluck it from the air … just not quite yet. But soon.

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June 27, 2011 In art, creativity, design, drawing, illustration, imagination, inspiration By Patricia Saxton

A Plethora of P's / #27: Peas

proactively punctuating life with the plausible, powerful possibilities of positive thought presented through a plethora of “P’s”.

– ♥ –

Peas may be petite, but they sure pack a big positive punch.

Did you know that peas have twice the protein of most vegetables? They also help lower cholesterol, strengthen the immune system, maintain level glucose levels in the blood to keep energy levels consistent, promote healthy bones and boost cardiovascular health. Not to mention their high vitamin C content is a great natural antioxidant that protects the body from cell damage. Plus, they happen to be yummy, especially fresh from a garden.

So, do like Mom said, and eat your peas!


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June 24, 2011 In art, books & stuff, children's books, design, drawing, illustration, imagination, words and language By Patricia Saxton

It's National Fairy Day

This doesn’t necessarily mean that you’ll see more magical winged creatures than usual ~ but if you do, be extra kind.

“The fairy poet takes a sheet of moonbeam, silver white; His ink dew from daisies sweet. His pen a point of light.”  ~ Joyce Kilmer

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June 22, 2011 In appreciation, inspiration By Patricia Saxton

Another Time Out: Have I Mentioned How Much I Love Flowers?

Everything is blooming most recklessly; if it were voices instead of colors, there would be an unbelievable shrieking into the heart of the night.  ~Rainer Maria Rilke, Letters of Rainer Maria Rilke


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June 20, 2011 In art, creativity, design, illustration, imagination, inspiration By Patricia Saxton

A Plethora of P's / #26: Pools

proactively punctuating life with the plausible, powerful possibilities of positive thought presented through a plethora of “P’s”.

– ♥ –

Pools are like self-contained mini-vacations. A clear, sparkling invitation to wash away worries, soak aching muscles, rejuvenate tired thoughts.
Water is movement, the flow of emotion, harmony and balance. Refreshing, cleansing, invigorating, weightless, necessary. … So plunge in and feel the tension ease. Splash and play. Float and do somersaults. Blow underwater bubbles. Or, if you’re like me, find a lane and swim and swim and swim. Your body will thank you, your heart will thank you, your mind will thank you. And you will thank the water.
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June 19, 2011 In appreciation, inspiration, intelligence By Patricia Saxton

Celebrating Dad

At 93, my father stands tall, walks a mile or two everyday, checks his email, writes letters, organizes old photos, reads, plays scrabble with a girlfriend and has nightly dinner with a fantastic group of friends named John, Paul and George… (where’s Ringo?). Hardly Beatle-esque though, they are retired engineers and teachers, with sharp minds, quick wits and good looks.

Arthur L. Saxton / 1940

It’s also something to see little old ladies flirting with your father. But they still know a good thing when they see it. And it’s not just the 6′ frame housing a man in his 90’s who still thinks and lives independently. My father represents all that is strong and honest.

Here’s a guy born and raised on a dairy farm, who worked the fields, milked the cows, tended Bert and Maude (the plow horses); the eldest son who keenly understood the value of hard work on a very real level.

But the farm couldn’t hold his gifted mind… he earned a scholarship and worked the rest of his way through college. From there he got a job with an oil company, rising to the most senior level among chemical engineers and earning the highly prized Thomas Edison Award for his patented achievements.

He was a bright star in his field, but remained insanely modest, brown-bagged his lunch, and spent every minute away from work at home with his family. And just as the farm couldn’t hold his mind, his career couldn’t entirely hold his spirit, so he spent nights and weekends tending his grand vegetable garden, planting trees (enough planted on a Pennsylvania property to be listed on the national forest registry), building tables from scrap wood and driving us batty over wet and dry recycling methods far before recycling was popular.

We were trained to turn off lights when we left a room, eat the food on our plates. I don’t think I heard him raise his voice more than a couple of times, nor complain about anything besides politicians. He was not especially effusive, but proud when we did our best. He was, and still is, one of the most steady, stable, smart and caring people I’ve ever known. A pillar of strength, the “salt of the earth”, a man of his word.

What beautiful lessons he taught his children, about truth and integrity ~ and perhaps the unintended lesson to follow one’s dreams. Engineers don’t think in terms of “dreams”, you see ~ theirs is a much more practical realm. Farming too is very tangible; a very direct, productive way of life. But his humble beginnings, his perseverance, his ability to foster his own skills and follow his own path while remaining unwaveringly loyal and considerate towards those he loved… are no small things, and are things that weave dreams into reality.

Fathers come in all forms. Today I celebrate the blessing of mine, who stands tall at 93, and whose work is not done ~ and what good work he does.

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June 14, 2011 In branding, business, intelligence, marketing, philosophy, presentation By Patricia Saxton

What’s the Big Deal About Branding? (part two)

Branding. No, not the hot iron kind on an animal’s behind (ouch! ~ do they still do that?), but marketing’s buzz-word of buzz-words.

As with many notions that take the spotlight ~ often becoming overused, diffused and diluted ~ one has to question it at some point. It’s never wise to take popular culture at face value, or hear a fancy phrase and automatically buy in. To borrow from the now old-fashioned new-age-speak, first it has to “resonate”. If it resonates, I’ll pay attention.

So, what IS the big deal about branding?

First of all, your brand is what I like to call your visual voice. It’s what you bring to market over and over and over. It’s how you’re identified, and yes, judged. It can, in effect, be the life or death of your business.

Egyptian Scales of Judgment

If you read “What’s the Big Deal About Branding? (part one)”, you got some of my thoughts on why it’s important. Namely, the pull and power of consistency and integrity ~ two key qualities that provide a valuable backdrop, a kind of moral yardstick for your business, while serving as a clear window for your audience to understand what you’re about.

Take a red target image for example. “Target” stores easily come to mind. It’s a consistent, steady symbol – exhibiting visual integrity. And that’s very good.

But take it a step further. If your experience at Target is repeatedly a good one, they’ve just about buttoned up the integrity piece, because you, the customer, feels confident, “safe and secure”. Trust has been earned; integrity deepens.

There are hundreds of similar examples. Like Mercedes, Nike, The Morton’s Salt girl. They’re consistent, identifiable, they stand for something, and the customer knows what that something is … and … there is trust.

So here’s the thing: imagery and words alone do not make a brand “work” … Three fundamental things feed into your success: your product, your service and your brand. One without the other will leave things flat (or send them spinning out of control) ~ but in tandem, goals are attainable. Basically:

  • If you’ve got a great product, but poor service, expect trouble.
  • With great service, but a bad product, good intentions won’t matter.
  • If you’ve got a great branding scheme, but a poor product or poor service, people are going to catch on – and move on.
  • A great product and great service, but a mixed-up brand message, creates confusion. Confusion is loss.

But when all three elements come together, singing the same song, in harmony, you’ve got strong branding and a heck of a better chance at success.

The wrapping on the package is that all three ~ product, service and “brand”  (your visual voice) ~ are your branding, and any business, marketer or designer worth their weight should consider all three in brand development. Ask the questions to find the commonality. Keep those 3 elements consistent, and integrity follows. And where integrity lives, people want to hang around.

© Patricia Saxton

Next up: Authenticity. Stay tuned.

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June 13, 2011 In art, creativity, design, drawing, illustration, imagination, inspiration By Patricia Saxton

A Plethora of P's / #25: Pigs That Fly

proactively punctuating life with the plausible, powerful possibilities of positive thought presented through a plethora of “P’s”.

– ♥ –

Why not? Can’t you just imagine them huddling in their pens, planning some nighttime fun? Their wings (invisible during the day to avoid alarming the humans) coming alive, carrying them effortlessly through the air under a shiny new moon; pigs and piglets soaring above field and fencepost, performing weightless pirouettes over the barn, their squeals of delight breaking midnight’s stillness as they tickle treetops and wreak havoc in the hen house.

Ah, if pigs could fly…  Maybe they’d teach us to lighten up, be a ham, play in the mud sometimes ~ and every now and then, perhaps, to enjoy our own small acre from a loftier, unexpected, improbable, fantastical and quite extraordinary point of view.

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