“The Happiness Advantage”

OUTSTANDING.

“Train your brain, and create ripples of positivity… ”

Unlike the stereotype of a brooding artist/musician/writer, whose greatest work comes on the back of depressing events, I’m with Shawn Anchor that happiness inspires productivity.

Anchor’s TED talk is entertaining, articulate and wise ~ and makes you feel good at the same time. A must listen!

“If we change our formula for happiness and success, what we can do, is we can change the way we can then affect reality….”

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Six Businesses, Six Logos

Someone recently asked me, “How do you create a logo? Where do you start?”

I didn’t have a ready answer, except that it just sort of happens ~ ideas, concepts, visuals come to mind, which then evolve, and then get tweaked into a finished product. And while this is the truth of it, I’m sure it was highly useless to the person asking the question, especially the part where it “just sort of happens”.

If I were to try again, I’d say that the “just happening” probably comes from many years of what I’ll call research. It’s being in a business where you’re constantly aware of branding, you’re using different fonts and font combinations on a daily basis, working with shapes and colors and sizes and revolving trends. So that when you sit down to “create”, there’s all this history at your disposal. A muscle that’s been exercised regularly. You know where you can bend and stretch the limits, and you know ~ both intuitively and figuratively ~ what won’t work.

With that in mind, I have 4 rules I’ve always followed when creating a logo:

1.) Clear the head.

2.) Listen.

3.) Find emotional touchpoints and discern the personality of the business.

4.) Distill to its simplest form.

Of course within the process there’s the wonderfully muddy area where creativity swirls. Marrying concepts and tastes, the play of fonts, and the interweaving of symbols and shapes to give a visual voice to the intent of the logo: which is to be distinctive, memorable and clean, ready to leave a solid, ever-present, impression.

Here are 6 recent logos from 6 different businesses: A Non-Profit Foundation for Special Forces families, Landscaping, Real Estate Staging, E-Learning, Speech & Presentation Coaching, and Osteopathy. (I might mention that most of these presented the additional challenge of being particularly long names, which can be trickier when it comes to applying them… more on that next.)

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The Brilliant Charles Dickens

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to heaven, we were all going direct the other way – in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.
Charles DickensA Tale of Two Cities

Charles Dickens, English novelist (1812 - 1870)

If humans were immortal, Dickens would be 200 years old today. Although, considering the body of work he left behind, appreciated generation after generation, he’s among those who have become as immortal as it gets. I’ll wager that every one of us has experienced at least one (if not a few) of his written achievements, most notably A Tale of Two Cities, A Christmas Carol, David Copperfield, Great Expectations, and Oliver Twist.

Who was Charles Dickens? A man of great passion, drive and intellect. Among English writers he is second only to William Shakespeare in literary prowess, fame and public recognition.

He was the second of eight children born on February 7, 1812, to John and Elizabeth Dickens. His mother taught him to read, his father considered him a young prodigy. He devoured the considerable amount of artistic and literary works available in his home, enjoyed trips to the theatre and adored stories told by his nursemaid. From age 7 to 9 he was schooled by a Baptist minister named William Giles. He was consumed by ambition and dreamed of becoming a gentleman.

But his youth became marked by hard times when his father was jailed for debt. At age 12 he was sent to live in a boarding house and work among a rough-edged crowd in a blacking warehouse, fixing labels to boot polish bottles ~ a harsh, impressionable experience that would later inspire the semi-autographical novel David Copperfield, and feed his view of society’s inequities.

A few years later, his father was released, and young Charles resumed a couple more years of schooling at an academy called Wellington House. At age fourteen he was employed as a clerk in an attorney’s office. He got his first journalism job at age 16, as a shorthand reporter in the courts, shortly followed by a position as a newspaper reporter.

Fueled by a desire for distinction, Dickens was an unusually hard-working apprentice, and a fast-growing disillusionment with politics led him to contribute essays and short stories to other newspapers and magazines (something he did throughout his entire life).

Connections developed as a political journalist gave him both success and a following, allowing him to begin publishing his own fiction early in his career. His first great success came with his monthly installments of The Pickwick Papers. At the time this was a publishing phenomenon, making the serialization of novels a profitable venture and available to folks who couldn’t ordinarily afford literary works. Within a few years he was regarded as one of the most successful authors of his time.

His novels were often a revealing commentary on humankind’s misgivings, his own disenchantment with the world’s economic drives and social injustices ~ an imperfect world we all know to be true, regardless of our stature.

“Through his books, we come to understand the virtues of a loving heart and the pleasures of home in a flawed, cruelly indifferent world.”

In 1836, Dickens married Catherine Hogarth, the daughter of his editor (although some say daughter of a newspaper co-worker). They had ten children before separating in 1858. Around that time Dickens began public readings of his work, including a series of readings in America in 1867-68, which took a physical toll on his already failing health. Buried in Poet’s Corner of Westminster Abbey in June of 1870, Dickens left an unfinished novel called The Mystery of Edwin Drood (I’d like to read that!) as well as fifteen completed novels, countless short works and an enduring following.

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The Great Gift of Curiosity

“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.”
~ Albert Einstein

I love this! The following is an inspiring lesson on the enormous value of curiosity and wonder, shared through a truly worthwhile video from a community-based online education group called Skillshare. Many thanks to the Skillshare folks for putting this out there!

If you have kids or young adults in your life, share it with them too. Share it with anyone who appreciates learning, life and the human potential, anyone who thinks they’ve “done it all”, and those who may have temporarily misplaced a passion for what makes things tick.

Above all, keep asking questions. Keep wonder alive!

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Orchestrating a Website

You need to bite the bullet and create a website. Or your old site is in dire need of an update. No big deal, right?

Maybe, maybe not. There are easy ways and harder ways, less expensive ways and more expensive ways. But whichever way you choose, you have to understand that there are moving parts involved.

It’s a virtual symphony of information and imagery, with varying degrees of interconnected elements that create the whole song. And as with song, the parts can be arranged well or not so well ~ and the audience can tell the difference.

So before you begin, do your homework. Know what your site is about, and organize your content ~ at the very least a simple outline. Figure out who your audience is, and speak to them ~ try to put yourself in their shoes. Look at what your competitors are presenting … discover what makes you/your business unique. Play to your strong points while being as authentic as you possibly can.

Consider what your main topics will be, your sub-topics, what you want to say and how you want to say it. Whether you want a blog, a website or both. Whether you’ll tie in to social media, use videos, slide shows, shopping carts. Whether you’re enamored by bells and whistles or truly need them to boost your message. Whether a template, a modified template or fully custom is best. Whether you need a very simple web presence, or a full-fledged living website.

When you’re ready to make the plunge and toot your horn, there’s help out there to get you started and/or take you through the whole orchestration.  We’re one of those places. Talk to a few; find the match that suits your needs. And whoever you choose, make sure communication is clear and open in both camps so that the flute solo comes in on cue and the trombones don’t drown out the violins.

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Another Legend, Another Lesson

Milton Glaser is Graphic Design and Illustration.

Referred to as the design industry’s “icon”, he truly is the Master, who long ago reached the pinnacles of success. With intelligence, passion and integrity (and amazing talent!) he’s stayed fresh and irrevocably admired well into his 80’s.

Talk about longevity, he’s it. His work inspires millions, his discipline influences countless students. He’s done it all, exceptionally well.

And just the other day, he posted this picture on his Facebook page, which I thought was pretty neat. I looked through the comments, remarks of honest admiration. What do you say to this, after all?

1976 concept sketch for I ♥ NY / © Milton Glaser

But this simplest of “sketches” is more than a cool memento. It serves as a reminder of the raw power of an idea. And what we do or don’t do with it.

Ideas can come in an instant, we all know that. The key seems to be whether we acknowledge or dismiss that instant. And in the next breath, whether we grab a pen and the nearest scrap of paper, napkin, gum wrapper, and jot it down.

What happens after that has a lot to do with the validity of the concept, the practicalities, the applications, the creative development. And lots of those “sudden insights” end up in our own sort of slush pile.

But sometimes…. it’s golden.

So thank you Milton for this humbling image, reminding us to give ideas the light of day, the freedom to breathe, roam, and define themselves.

Draw it, write it, sketch it, record it. … do it!

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The Suggestion Box

I love this idea. I wish I’d thought of it, but credit goes to Grace, one of the great gals I share lanes with at the pool.

The local facility we use was renovated over the summer. New entrance way, new locker rooms, new weight room ~ pretty much the whole shebang. It’s not a fancy place like some of the more glorified gyms around, but it serves its purpose well.

This morning was the first time I’d been back since the renovation. Of course we girls were mostly interested in the locker rooms ~ and we weren’t let down. They did a bang-up job. Roomy lockers, private showers with a nice built-in ledge for shampoos, and easy to use water turner-onners (right, so I made up a new word, okay?) with hot, hot water. Great little cubbies to hold your towel, too. Nice job.

Grace, Marlene and I were happy campers. But apparently there were complainers. No hair dryers, lockers too tall, or too short or too wide. Luckily I missed all that. However, Grace had the best idea ….

In the “Suggestion Box”, instead of putting what’s wrong, we’re going to slip in some notes about what’s right. Instead of what we don’t like, we’ll write down what we DO like.

I thought that was brilliant. Doesn’t mean you never mention areas for improvement ~ when there’s an actual suggestion box you assume it really is meant for suggestions. But I imagine how nice it’ll be for someone to come across a few notes of unsolicited “thanks” in there.

Appreciation in unexpected places. Makes me smile just thinking about it.

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A Plethora of P’s / #33: Posture

proactively punctuating life with the plausible, powerful possibilities of positive thought presented through a plethora of “P’s”.

– ♥ –

Mom always said to stand up straight. And at some point in the awkward growing up years, I realized she was right (of course). Standing “straight and tall” looks better, it feels better (when you get used to it), and it’s good for you.

Your posture speaks volumes without saying a word ~ not only projecting confidence outwardly, but inwardly. You can stand straight, head high, belly in, shoulders back and relaxed, or you can slouch in varying degrees of slump-dom… just know that how you choose to carry yourself matters to both your physical and mental health, ultimately affecting your general well-being.

And while you’re busy sitting up a little straighter, remember: the same benefits hold true for how you posture your thoughts. Are your thoughts life-affirming or life-diminishing? Do they reach up or look down? Are they strong or limp, flexible or rigid? Are they aligned with your actions? Aligned with your heart?

What we think, and how we think it, has enormous influence in the well-being of a moment, a day, a year, a lifetime.  As Buddha said, “What we think we become.”

And what’s really cool is that the simple act of “standing up straight” helps the positive flow of the thoughts we think ~ and vice versa. So it’s a win-win.

Mom sure was smart.

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Celebrating Dad

At 93, my father stands tall, walks a mile or two everyday, checks his email, writes letters, organizes old photos, reads, plays scrabble with a girlfriend and has nightly dinner with a fantastic group of friends named John, Paul and George… (where’s Ringo?). Hardly Beatle-esque though, they are retired engineers and teachers, with sharp minds, quick wits and good looks.

Arthur L. Saxton / 1940

It’s also something to see little old ladies flirting with your father. But they still know a good thing when they see it. And it’s not just the 6′ frame housing a man in his 90’s who still thinks and lives independently. My father represents all that is strong and honest.

Here’s a guy born and raised on a dairy farm, who worked the fields, milked the cows, tended Bert and Maude (the plow horses); the eldest son who keenly understood the value of hard work on a very real level.

But the farm couldn’t hold his gifted mind… he earned a scholarship and worked the rest of his way through college. From there he got a job with an oil company, rising to the most senior level among chemical engineers and earning the highly prized Thomas Edison Award for his patented achievements.

He was a bright star in his field, but remained insanely modest, brown-bagged his lunch, and spent every minute away from work at home with his family. And just as the farm couldn’t hold his mind, his career couldn’t entirely hold his spirit, so he spent nights and weekends tending his grand vegetable garden, planting trees (enough planted on a Pennsylvania property to be listed on the national forest registry), building tables from scrap wood and driving us batty over wet and dry recycling methods far before recycling was popular.

We were trained to turn off lights when we left a room, eat the food on our plates. I don’t think I heard him raise his voice more than a couple of times, nor complain about anything besides politicians. He was not especially effusive, but proud when we did our best. He was, and still is, one of the most steady, stable, smart and caring people I’ve ever known. A pillar of strength, the “salt of the earth”, a man of his word.

What beautiful lessons he taught his children, about truth and integrity ~ and perhaps the unintended lesson to follow one’s dreams. Engineers don’t think in terms of “dreams”, you see ~ theirs is a much more practical realm. Farming too is very tangible; a very direct, productive way of life. But his humble beginnings, his perseverance, his ability to foster his own skills and follow his own path while remaining unwaveringly loyal and considerate towards those he loved… are no small things, and are things that weave dreams into reality.

Fathers come in all forms. Today I celebrate the blessing of mine, who stands tall at 93, and whose work is not done ~ and what good work he does.

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What’s the Big Deal About Branding? (part two)

Branding. No, not the hot iron kind on an animal’s behind (ouch! ~ do they still do that?), but marketing’s buzz-word of buzz-words.

As with many notions that take the spotlight ~ often becoming overused, diffused and diluted ~ one has to question it at some point. It’s never wise to take popular culture at face value, or hear a fancy phrase and automatically buy in. To borrow from the now old-fashioned new-age-speak, first it has to “resonate”. If it resonates, I’ll pay attention.

So, what IS the big deal about branding?

First of all, your brand is what I like to call your visual voice. It’s what you bring to market over and over and over. It’s how you’re identified, and yes, judged. It can, in effect, be the life or death of your business.

Egyptian Scales of Judgment

If you read “What’s the Big Deal About Branding? (part one)”, you got some of my thoughts on why it’s important. Namely, the pull and power of consistency and integrity ~ two key qualities that provide a valuable backdrop, a kind of moral yardstick for your business, while serving as a clear window for your audience to understand what you’re about.

Take a red target image for example. “Target” stores easily come to mind. It’s a consistent, steady symbol – exhibiting visual integrity. And that’s very good.

But take it a step further. If your experience at Target is repeatedly a good one, they’ve just about buttoned up the integrity piece, because you, the customer, feels confident, “safe and secure”. Trust has been earned; integrity deepens.

There are hundreds of similar examples. Like Mercedes, Nike, The Morton’s Salt girl. They’re consistent, identifiable, they stand for something, and the customer knows what that something is … and … there is trust.

So here’s the thing: imagery and words alone do not make a brand “work” … Three fundamental things feed into your success: your product, your service and your brand. One without the other will leave things flat (or send them spinning out of control) ~ but in tandem, goals are attainable. Basically:

  • If you’ve got a great product, but poor service, expect trouble.
  • With great service, but a bad product, good intentions won’t matter.
  • If you’ve got a great branding scheme, but a poor product or poor service, people are going to catch on – and move on.
  • A great product and great service, but a mixed-up brand message, creates confusion. Confusion is loss.

But when all three elements come together, singing the same song, in harmony, you’ve got strong branding and a heck of a better chance at success.

The wrapping on the package is that all three ~ product, service and “brand”  (your visual voice) ~ are your branding, and any business, marketer or designer worth their weight should consider all three in brand development. Ask the questions to find the commonality. Keep those 3 elements consistent, and integrity follows. And where integrity lives, people want to hang around.

© Patricia Saxton

Next up: Authenticity. Stay tuned.

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