A Season of Pinks - saxtonstudio blog
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A Season of Pinks

It’s the month for pink, the color of love, which got me thinking about color.

Which also got me thinking ~ I wish someone would give me the job of naming the new colors that come out each year. You know, all the new lipsticks shades, crayons and interior paint chips. Really, who gets to do that?

Does the fashion-company-president’s daughter sit around a kitchen table with friends and a couple glasses of wine and decide what trendy words will be uttered when asking for the latest pink nail gloss? Or do they hire a design team to consult with psychologists to scientifically determine what will spark the consumer’s emotionally-driven buying fancy this year?

And who decides ~ excuse me, “forecasts” ~ which colors will be “in” for a coming season. Of course all those colors need new names too. Really, I’d be willing to do that. You could twist my arm, and pay me instead of an entire design team/psychologist duo. But, what if it’s the company president’s daughter and her friends… forgot about that possibility. Can’t argue that one, unless of course, they lack imagination.

Maybe I could ask around at Sherwin Williams, or ask someone like my friend Marty who worked in the cosmetics industry for umpteen years. But I’d rather wonder…

Who comes up with Mermaid’s Tail Green, or Ol’ Swimmin’ Hole Green, Old Pickup Blue, or Blizzard Blue, Kinky Pink, Ballet-Slipper Pink, Curious Yellow (although I kinda like that one… as well as Unmellow Yellow)? Then there’s Really Red Red (particularly clever), Violet Groove, or I’m Not Really a Waitress (yes, an apparently fab-u-lously shimmery nail polish).

Seriously, I could do this.

And from Paris we now have spring’s 2011 fashion color-combo trends: Archaic Garden, Underwater Variation, Tropical Dramaturgy (huh?), Enchanted Picnic, Shadowy Shores.

Be still my heart. What would I wear if not for these tips?

I shouldn’t be sarcastic I guess, it just seems so … presumptuous? pedantic? pedestrian? provincial? (just seeing if you’re still reading, and catching the P words…)  In all honesty, while “unnecessary”, some of the names are plain fun, and surely we could all use a bit more of that these days.

Plus, you see, we graphic designers get Pantone inks– Pantone 133, Pantone 345, Warm Gray 9. Glorious colors, but with useful, practical, “un-fun” names. (Which is for good reason, don’t get me wrong. Keeps things orderly.)

So, all in all, I think it’d be great if I got a chance to name a season of pinks. You probably would too. Just sayin’.

Patricia Saxton

7 Comments
  • Debbie

    February 4, 2011 at 11:52 pm Reply

    wow you were on a roll! loved this post. still smiling…… and wondering about Psychedelic-Peace-Sign-Pink — admit it, you know what color it is! It’s the pink from the 70’s peace signs. fun pat. just plain fun this post of yours. loveit.

    • saxtonstudio

      February 4, 2011 at 11:59 pm Reply

      i’m smiling back! … oh yea, i know that color! … and i’m also smiling at all your “p” words. (they’re infectious, aren’t they?!) i tell you, the world is in such chaos, this post might just have been an exercise in self-preservation; for if we can’t find some fun in simple things, how do we lift ourselves up? thanks deb.

  • […] This post was mentioned on Twitter by pantone, Patricia Saxton. Patricia Saxton said: A Season of Pinks – It's the month for pink, the color of love, which got me thinking about color. Which also got me… http://ow.ly/1bbChK […]

  • saxtonstudio

    February 4, 2011 at 11:10 pm Reply

    Absolutely! Ah, the names we could make, right Rand? : )

    • Rand

      February 4, 2011 at 11:16 pm Reply

      Passion Conquers All! Hey, there’s one… I think that’s a ‘pink’ for sure! Haha! Thanks again for the great post :o)

  • Rand

    February 4, 2011 at 9:17 pm Reply

    Great post! I must admit a glee for the inspired names for both decor and fashion colors these days. What a wonderful job that must be! If you find out who is responsible I’d like to send them a ‘Splendor In The Sun’ yellow lip gloss and moisturizer in one… LOL!

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